The Merla Story

The Merla Story

The Australian motorcycle apparel brand born in Sydney, was a direct response to the lack of gear for riders that offered the delicate balance of high-performance and aesthetic cool.” – Boss Hunting Official

Over the past 9 years, our attitude towards the motorcycle industry has paved the way for our journey.  We’ve evolved the way women and men ride - crafting motorcycle gear built for riding as well as for everyday lifestyle wear. Providing two-wheeled enthusiasts the freedom of flexibility they deserve, our range was a direct response to the lack of motorcycle gear that perfected the balance of timeless aesthetic with comfort and protection.

However, growth requires change. Our transformation from Blackbird Motorcycle Wear into Merla Moto brings a bold new direction. An understated yet classic aesthetic infused with modern innovation. 

This new chapter brings our customers the style and edge they desire, with notable advancements in quality. Merla riders champion individuality and boldness with zero compromise on safety. 

We are Merla. We’re progressive with understated confidence. Mirrored in our approach to designing quality motorcycle gear, Merla is exclusively sold only through hand-selected stores. Our style is timeless, yet progressive. The range is ingrained with the delicate balance of high-end aesthetic and essential protection. Merla maintains a strong focus on less is more. Finer materials, less complication. More technology, refined detailing.

Wild in belief, tenacious in action. Our timeless yet progressive vision elevates Merla Moto above our competition. Subtle is the new strong. We are confident. We are bold. We are genuine. 

We. Are. Merla.


OUR FLAGSHIP STORE

A1, 35-39 Bourke Road
Alexandria, NSW, 2015

Mon - Fri, 10am - 5pm
Saturday 10am - 2pm

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